I bring dynamic brand journalism to the table, as seen in this year's Ponoka Stampede collector program. This year the association, knowing my ability to write stories that catch the eye, asked me to write a selection of stories of what the association has been up to and what some of its Ponoka rodeo athletes have been doing. The first story is on Ponoka's Shayna Weir and where she is heading (the links take you to a previous story or more about the events). The second story is the Stampede Association's experience at the 2019 Canada Winter Games Red Deer. The third piece is on Ponoka team roper Levi Simpson and is partner Jeremy Buhler.